AriZona Rebrand

The AriZona brand is highly recognizable, and they have built a loyal cult following since their introduction into the market. Their recipes have been consistent and flavorful, their prices have remained the same, and they are still widely available. However, a brand refresh and marketing campaign are never a bad thing, and AriZona is due for one in a technical sense. Since its debut in 1992, its logo and package designs have largely remained the same. To continue to appeal to new consumers and keep up with the ever-expanding competition, a light refresh, keeping true to the company’s roots, would greatly benefit the AriZona brand.

 

Savannah College of Art and Design (SCAD) – Solo Project – 2025
Art Direction and Copy by Armen Manis Fisher