AriZona
Packaging Rebrand

Objective Develop a brand refresh and marketing campaign for AriZona Iced Tea that modernizes its look while staying true to its roots, helping it appeal to new consumers and stand out in an increasingly competitive market.

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Insight Despite AriZona's cult following, consistent recipes, iconic pricing, and wide availability, its logo and packaging have remained largely unchanged since its 1992 debut — creating an opportunity to evolve the brand without alienating its loyal fanbase.

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Impact Delivered a cohesive art direction and copy strategy that honors AriZona's recognizable identity while positioning the brand for long-term relevance and growth.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2025