Diptyque
Campaign

Objective Design a campaign that repositions Diptyque beyond a "trendy luxury" perception, presenting it instead as an immersive fragrance world accessible to all, targeting adults aged 20–30 who seek relaxation and joy amid busy, demanding lives.

 

Insight Diptyque's true power isn't its price point or prestige, but its ability to transport. Each fragrance turns an ordinary moment into something worth savoring, and the campaign leans into that emotional truth, making luxury feel less exclusive and more deeply personal.

 

Impact Delivered a campaign that broadens Diptyque's appeal to a younger audience without diluting its identity, reinforcing the brand as a meaningful everyday indulgence that transforms the routine into the remarkable.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2024