Stella Artois Campaign

This campaign targets young adults living in large cities who work full-time jobs and value a balance between work and leisure. The goal of the campaign was to position Stella Artois as an accessible yet premium beer option—elevating it above generic brands. Stella Artois is portrayed as sophisticated yet casual: the perfect choice for social gatherings at bars or parties, as well as for enjoying a quiet moment of refined indulgence at home.

 

Savannah College of Art and Design (SCAD) – Solo Project – 2023
Art Direction and Copy by Armen Manis Fisher