Stella Artois
Print Campaign

Objective Create a print campaign that positions Stella Artois as an accessible yet premium beer choice for young adult professionals in major cities, elevating it above generic brands without sacrificing approachability.

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Insight This audience works hard and values the balance between hustle and leisure. Stella Artois lives in that sweet spot, sophisticated enough for a refined moment alone at home, yet casual enough for a night out at a bar or party.

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Impact Delivered a cohesive print campaign that authentically captures Stella Artois' dual identity, reinforcing its premium perception while making it feel like the natural, everyday choice for a professional but relaxed lifestyle.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2023