Bombas For Better
Campaign

2025 ADDY Awards Silver Winner

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Objective Design an interactive microsite and real-time leaderboard, as a central element to a Bombas campaign, that drive purchases and donations by harnessing the competitive spirit of the college football season. The winning university earns a major Bombas sponsorship and large donation to the university and surrounding local shelters.

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Insight Bombas has already donated more than 150 million essential items to local shelters, working with over 4,000 community partners nationwide. College campuses, particularly southern football-focused universities in the U.S., are the perfect environment for an interactive, competitive marketing campaign. Rivalry, pride, and activism already coexist during football season. 

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Impact Delivered a fully conceptualized campaign ecosystem including a dynamic microsite, real-time leaderboard, and multi-platform activations that turns Bombas' one-for-one mission into a shared, competitive, and measurable campus movement.

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SCAD — Group Project — Microsite Design by Armen Manis Fisher — 2025

Additional Group Members* Autumn Gorman, David Ramirez, Emily Wold, Joyce Li, Lillie Bowyer, and Megan Reimers

*Work Not Shown