Sugar Honey Iced Tea Visual Album Book

My concept for this project was to design a visual album in the form of a book or magazine to promote Sugar Honey Iced Tea, the third studio album by Grammy-nominated artist Latto. Released under Streamcut and RCA Records, this marks Latto’s sixth full-length project. Currently, Latto is embarking on a 22-city North American tour, with a European leg scheduled for Winter 2025. The target audience for this project includes young adults aged 18–28, particularly fans of Hip-Hop, Rap, and R&B—specifically Southern, Atlanta-based, or female rap. This audience resonates with the nostalgia of the 2000s and yearns for the era when music was a tangible, physical experience rather than purely digital. The visual album provides a tactile way to connect with the music, offering a flip-through, immersive experience that complements the listening journey. View or download file below.​

 

SCAD Student Work – Solo Project – 2024

Art direction and book layout by Armen Manis Fisher