Keurig
Website & Campaign

Objective Design a bold, playful campaign and website for Keurig that uses humor and a faux political campaign concept to position coffee as the one universal truth in a divided world.​

 

Insight In a landscape saturated with genuine political tension, the most disarming thing a brand can do is make people laugh at the absurdity of it all. As America's most popular coffee maker, Keurig is the perfect messenger. By disguising the campaign as a political movement at first glance, the reveal becomes both a punchline and a brand statement. No matter what divides us, we can all agree on a great cup of coffee.

 

Impact Delivered a witty, conceptually sharp campaign and microsite that highlights Keurig's brand mission and offerings, positioning Keurig as a unifying cultural staple while leaving a lasting impression on consumers.

​

SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2023