Keurig Campaign

This Keurig campaign takes a playful approach to the world’s political and social divisions, using humor to highlight coffee as a universal point of agreement. Bold and simple, the campaign pokes fun at how a good cup of coffee is one thing that everyone can agree on. The concept is structured as a faux political campaign, initially appearing as such, but upon closer inspection, it’s clear that it’s a Keurig advertisement.

 

Savannah College of Art and Design (SCAD) – Solo Project – 2023
Art Direction and Copy by Armen Manis Fisher