Prada
Print Ad

Objective Design a print ad for Prada's SS23 Tropico Collection that highlights the product while staying true to the brand's "quiet luxury" aesthetic.

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Insight As a legacy brand, Prada needs no introduction — a subtle, understated approach lets the product speak for itself, reinforcing the collection's refined elegance without overselling it.

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Impact Produced a clean, sophisticated print ad that places the product at the forefront, authentically reflecting Prada's brand identity and the understated allure of the Tropico Collection.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2023