Downy Rinse & Refresh Campaign

This project targets young professionals aged 20 to 30, a demographic that often avoids fabric softener due to its long-term negative effects on clothing. The featured product, Rinse+Refresh, offers a modern alternative to traditional fabric softeners, aligning with the social media trend of using white vinegar in laundry—a popular practice among this audience.

 

Savannah College of Art and Design (SCAD) – Solo Project – 2023
Art Direction and Copy by Armen Manis Fisher