Raid
Campaign

Objective Design two transit ads for the Raid brand that use exaggeration and a bold, unexpected concept to capture attention and communicate the product's effectiveness in a high-traffic, fast-glance environment.

 

Insight Transit advertising demands instant impact and attention. Leaning into exaggeration as a creative device allows the ads to be visually enticing and memorable while delivering Raid's core promise in a single, unmistakable moment.

 

Impact Produced two compelling transit ads that cut through the noise of busy public transit spaces, establishing a strong and confident brand voice for Raid and an unmistakable key message.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2020