Scotch & Soda 2024 Campaign

This project reimagines an existing campaign for the clothing brand Scotch & Soda. The target audience includes young adults and professionals aged 25–35 who work in creative fields and value fine craftsmanship and thoughtful design in fashion. This campaign focuses on highlighting Scotch & Soda's recent minimalistic collection while preserving the brand’s signature fun-spirited essence.

 

Savannah College of Art and Design (SCAD) – Solo Project – 2024
Art Direction and Copy by Armen Manis Fisher