Scotch & Soda
Campaign

Objective Reimagine an existing student project, in this case, a prior Scotch & Soda print ad of mine. This redone Scotch & Soda campaign promotes the brand's craftsmanship and elevated pieces, targeting creative professionals aged 25–35 who value quality and intentional design.

 

Insight The challenge was to let the collection's minimalism speak for itself while keeping Scotch & Soda's signature fun-spirited energy alive, honoring both the brand's heritage and its evolving aesthetic.

 

Impact Delivered a refreshed campaign that strikes the balance between understated elegance and playful brand identity, deepening Scotch & Soda's appeal among design-conscious young professionals without losing the spirit that makes the brand distinctive.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2024