Corona
Campaign

Objective Design a cohesive, playful, unobjectionable campaign targeting consumers in colder climates that champions Corona's longstanding brand mantra of finding your own personal beach.

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Insight Corona is synonymous with sun, warmth, and escape, but a cold climate is no reason to leave that feeling behind. Rooted in Corona's iconic tagline "La Cerveza Más Fina," the campaign reframes the brand's identity for North American audiences through a witty, inviting play on words: "How To Cerveza" — positioning Corona as a state of mind accessible anywhere, regardless of the season.

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Impact Delivered a visually striking, multi-format campaign spanning billboards and social ads that modernizes Corona's classic branding while staying true to its warm, carefree soul.

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Solo Project — Art Direction and Copy by Armen Manis Fisher — 2026