Genesis Campaign

This campaign positions Genesis as the ultimate choice for those who value comfort, luxury, performance, and cutting-edge technology in their vehicles. Living in bustling cities, this audience seeks a car that effortlessly complements both their professional achievements and dynamic lifestyles, offering versatility for daily routines and spontaneous adventures alike. The campaign highlights the unique strengths of Genesis models—performance with the GV80 Coupe, luxury with the G90, and comfort with the GV70—ensuring a tailored appeal that resonates with diverse personalities and needs.

 

Savannah College of Art and Design (SCAD) – Solo Project – 2024
Art Direction and Copy by Armen Manis Fisher