Genesis
Campaign

Objective Design a campaign positioning Genesis as the premier luxury vehicle choice for city-dwelling professionals who demand comfort, performance, and cutting-edge technology — spotlighting three distinct models: the GV80 Coupe, the G90, and the GV70.

 

Insight Affluent urban drivers don't see their car as just a mode of transportation, but as an extension of their identity and ambitions. By tailoring each model to a specific desire (performance, luxury, and everyday comfort), the campaign speaks to diverse personalities while keeping Genesis as the singular answer.

 

Impact Delivered a cohesive multi-model campaign that broadens Genesis' appeal across a spectrum of luxury consumers, reinforcing the brand's versatility and solidifying its place among the world's leading luxury automakers.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2024