SCAD x Make-A-Wish GA
Social Media Video Content

Objective Create optimized social media video content sourced from Make-A-Wish Georgia donor interviews as part of a SCADServe community partnership.

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Insight Letting the donors' stories speak for themselves called for a restrained creative approach — minimal, elegant, and sophisticated visuals that kept the emotional weight entirely on the people sharing their experiences.

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Impact Produced polished, donor-centered social content that authentically represents the Make-A-Wish Georgia brand while maximizing emotional engagement across platforms.

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SCADServe x Make-A-Wish Georgia — Solo Project — 2025