Scotch & Soda S23
Print Ad

Objective Design a singular print ad that spotlights Scotch & Soda's 2023 Summer Men's Collection, drawing attention to the brand's distinctive style and the bold colors and patterns that define the season's lineup.

 

Insight Scotch & Soda's greatest asset is its unique designs and colors. The 2023 Summer Collection isn't meant to blend in, and neither should the ad. Letting the collection's energy lead the creative direction was the most authentic way to communicate the brand's vibrant, standout image.

 

Impact Delivered a visually striking print ad that celebrates the boldness of the Summer Men's Collection, reinforcing Scotch & Soda's reputation as a brand that embraces individuality and striking colors.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2023