Dunkin'
Campaign

Objective Design a cohesive four-part print campaign promoting the Dunkin' app and the brand's variety of menu items, with compelling art direction and a friendly, on-brand voice.

 

Insight Dunkin' thrives on accessibility and good energy. Their brand is not precious or pretentious; it's for everyone. The campaign needed to reflect that warmth and familiarity while driving awareness of the app, making the digital experience feel just as inviting as walking through the door.

 

Impact Delivered a cohesive, four-ad campaign that captures Dunkin's approachable brand personality, effectively promoting both the app and menu variety.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2020