Nike Sustainability Campaign

This campaign targets active, health-conscious individuals aged 18–25. It promotes Nike's sustainable sneakers, made with at least 20% sustainable materials – the AJKO 1 Sneaker, Court Vision Low Sneaker, and the Blazer Low '77 Premium Sneaker. By highlighting eco-friendly materials, these ads aim to elevate Nike’s reputation as a trailblazer in the activewear industry for environmental responsibility and resonate with the emotions and values of the consumer.

 

Savannah College of Art and Design (SCAD) – Solo Project – 2023
Art Direction and copy by Armen Manis Fisher