Nike
Sustainability Campaign

Objective Design a print campaign promoting Nike's line of sustainable sneakers — the AJKO 1, Court Vision Low, and Blazer Low '77 Premium — each crafted with at least 20% sustainable materials, targeting active, health-conscious individuals aged 18–25.

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Insight This generation doesn't just buy products, they also buy into brand values. By leading with eco-conscious materials and environmental responsibility, Nike can deepen its connection with a consumer base that expects the brands they wear to reflect who they are and what they stand for.

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Impact Delivered a campaign that strengthens Nike's positioning as a leader in sustainable footwear, resonating emotionally with younger consumers while reinforcing the brand's broader commitment to environmental responsibility.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2023