BLACK+DECKER
Campaign

Objective Design a campaign that positions BLACK+DECKER as an affordable yet highly credible brand for young, busy adults, namely parents and pet owners, proving that quality doesn't have to come with a premium price tag.

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Insight This audience doesn't have the time or budget to compromise; they need products that work as hard as they do. BLACK+DECKER's opportunity lies in closing the perceived gap between affordability and quality, making it the smart, confident choice rather than the budget fallback.

 

Impact Delivered a campaign that reframes BLACK+DECKER's value proposition for a new generation of consumers, building brand trust and loyalty among young adults who expect reliability, practicality, and performance in every product they bring into their home.

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SCAD — Solo Project — Art Direction and Copy by Armen Manis Fisher — 2023